Company Information



Influencer, Mover & Shaker , Philly Nicks released YHF (You Have Failed) as a creative outlet to express his emotions and influence through Sunnies (Sunglasses).

YHF Los Angeles was established in late 2015 and released to the public in 2016 with a vision of creating a sunnies brand that was visually fashionable, physically well-made and competitively priced. This West Coast lifestyle company expanded drastically on social media when celebrity stylist, Rachel Zoe, requested a collaboration with her company, The Zoe Report’s ‘Box Of Style’ in summer of 2016. YHF is now available at most major retailers.

Read full interview with Galore Magazine , here

Download our Brand Deck, here. (Updated March 26, 2017)