Company Information



Influencer, Mover & Shaker , Philly Nicks released YHF (You Have Failed) as a creative outlet to express his emotions and influence through Sunnies (Sunglasses).

Failure is the pink elephant in the room that many people choose to not discuss, but we see failure differently. At YHF we believe strongly in our motto... Fail to Win.

Our YHF sunnies combine influences from LA street fashion and subculture with a Rebellious vibe. 

YHF Women's sunnies are for the independent, flirty, sexy, girl boss.

YHF Men's sunnies are for the risk takers, rule breakers and action sports enthusiasts.

Read full interview with Galore Magazine , here